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This Startup Will Help You Learn The Healthy Founder Pose

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Trying to counteract the effects of (stress) too many stationary hours (stress) and a lousy diet (stress) with ultra-intense workouts and the latest eating craze follows a recipe for disaster. The creators of the Workout Trends blog are quick to remind that “exercises are to stimulate, not to annihilate.”


Snake oil salesman earned their name by selling bogus health products, and their numbers in the fitness and wellness industries have only multiplied. The Workout Trends blog centers around helping people apply accurate information to their lives in order to reach fitness goals. Writings, geared toward folk like startup employees who keep busy schedules, cover topics related to health, fitness, and happiness.


KillerStartups caught up with Workout Trends founder Anant Mendiratta (pictured below). He tells us about building a trusted online brand. Where the fitness folk look to escape frustration may surprise you. The next time startup stress begins to wear you down, read up on some tips on Workout Trends that will help you to feel better.






What’s your company about? What do you do? Who are your customers?

Started by a team of yoga practitioners and certified fitness experts, is a young health and fitness blog that got featured on as the one of top fitness blogs 1 month after launch. Since Nov 2013, we’ve been on a mission to be the web’s most trusted and coolest fitness brand. We cover stories on the latest health and fitness trends, tips, advice and workouts.


What’s the greatest thing about your company/website? Why is it better than the competition?

Every fact is cited from academic research or scientific study to produce high quality and credible health and fitness articles. All articles are fun, relatable, informative and actionable. Fitness theories, dietary suggestions, health facts – they’re all the same and shall never change. The difference lies in our creative delivery of these theories.


What time do you usually start work each day? How many hours a day do you usually work?

5 am IST (early morning). I work 10 to 12 hours a day.






When’s the last time you went on vacation and where did you go?

I went to Gaumukh – that’s the glacier from which Ganga river (of India) originates. It’s 4,500 meters above sea level.


How many people did you start the company with and how many people work for you now?

I started the company with 2 people. Now we are 10 people.


How do you handle frustration? What has been your biggest professional frustration?

I read Calvin & Hobbes by Bill Watterson. It’s fun and it keeps me sane. My biggest professional frustration was and is that I feel we aren’t moving fast enough.






How do you picture your company in 5 years?

As the top health and fitness news blog.


Got any great bootstrapping tips for the lean startups out there?

Fail fast.


Do you consider yourself a successful entrepreneur? If not, what’ll make you feel successful?

If I had enough to pay a handsome salary to my employees and just enough to pay my bills…


Top 5 websites you couldn’t live without?

  1. (including Gmail & other utilities)
  2. HackerNews
  3. Reddit
  5. Wikipedia


What is your music streaming player of choice, and what are you listening to right now?

Spotify – Pink Floyd, Poets of the Fall


Where can our readers find you?

FacebookTwitter, and Google+.


Give your mind a stretch at the next time you need a healthy break. Snag a free eBook, The Beginner’s Guide to Fitness in a Busy Life, while the offer lasts.


Photo Credits

Workout Trends

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