The Hot Or Not concept lives on, mainly because: 1) It is tremendously catchy, and 2) Even people who have really busy schedules can put such a service to its intended use, and enjoy it like everybody else. It takes just a couple of minutes, and the results are always tons of fun.
Goto Guru is the latest variation on the concept. Here, things are widened as much as possible. You see, Goto Guru is like Hot Or Not for everything else. Instead of asking you who looks the part from two pictures (or who you prefer to work with, as CubeDuel does) here you are asked everything from who you would ask for relationship advice to who you would climb a mountain with.
This service is provided at just no cost, and if you have a Facebook account then you already have an operational Goto Guru account. And the fact Facebook is used to authenticate who you are also means the app has direct access to your whole social graph, so that there is nothing you have to input to make it know where to look for matches.
GotoGuru.com In Their Own Words
Play fun duels. Reveal gurus among your friends.
Why GotoGuru.com It Might Be A Killer
It is Hot Or Not for just anything else you could think of.
Some Questions About GotoGuru.com
Why did it take this long for a site of this kind to be created? 
