When you have launched a product into the great wide open you must keep your ears peeled in order to catch the feedback that is forthcoming. Of course, you can (and should) ask directly by way of surveys and/or polls.
And that is what a system like Survey.io will empower you to do, because you will be capable of conducting surveys that have been created by someone who is knowledgeable when it comes to customer development and metrics driven marketing.
You might not be familiar with the term “Customer Development” – it was coined by Steve Blank in a book that entrepreneurs always keep close at hand named “The Four Steps to the Epiphany”.
Using Survey.io couldn’t be easier, as all you have to do is create a free account and then submitting the details of your surveys such as the name of the product and the category it can be situated in. Alternatively, you can have a look at the example survey which is found within the site and see how compatible such a method is with your existing line of business, but let me remind you that no company ever went broke by giving the people what they wanted.
Survey.io In Their Own Words
“Have you every wondered who the most passionate users of your product are? Or why they are using it? We have too! That’s why we are creating tools to enable you to better understand your customers to help you improve your product. Survey.io is a simple survey tool created as a collaboration between Sean Ellis and KISSmetrics.”
Why Survey.io It Might Be A Killer
It is a good way to measure the impact of any product you are launching, and seeing which sentiments are forthcoming.