Managing social media marketing has become a complex and thankless task. Social network providers are continually updating their compliance policies for commercial users, and locating and sharing the right content with the best hashtags, emoji, images and text takes real work. It also takes in-depth knowledge about which words, images, emoji and ideas work best together to drive engagement, and which will get your account banned if you used them.
The reason why emojis are critical is that industry leaders such as Hubspot and adobe have shown how double-digit engagement can be achieved based on the use of emojis (and they’re thousands of them to sift through in real-time which is what woofy does as you type in real-time). For example: “Emojis in a tweet can increase engagement by 25.4% and emojis in a facebook post can and the number of comment increase the number of likes by 57% and shares by 33%.” According to Hubspot and according to adobe: “48% of respondents […] say they are more likely to follow a brand on social media if it uses emojis, while 44% claim to be more likely to purchase products that are advertised using emojis.”
Unlike competitors Hootsuite, MeetEdgar and RecurPost, HelloWoofy uses a proprietary neural network to suggest proven best-choice emoji, hashtags, words and images every time you compose a new post. It was designed by CEO and founder Arjun Rai to provide what he calls the “Marketer’s Exo-Skeleton.” By making data-driven options available at the time of composition, users can be creative faster, and more effectively, spending less time searching for appropriate post content, and more time creating and scheduling more and better posts for real engagement.
“Small to medium sized companies deserve a categorically new marketing platform,” Rai explains, “that’s driven by intelligence or data science to compete with large enterprises that really have unlimited marketing budgets.”
HelloWoofy is designed with the tight timelines that entrepreneurs face central in its philosophy. Its UI is simple to use and color-driven, while including important accessibility features, like a color blindness option that replaces color cues with geometric ones. Where it really shines, however, is in the deep learning AI residing in the app’s back end.
“The AI aspects of the platform are driven by 35 million data points and analyzes them to autocomplete with the best words, emojis and hashtags in real time,” Rai continues, “So you, as a business owner, save grunt work, and, in essence, time and money.”
In addition to aiding in post creation, HelloWoofy ensures compliance with social networks’ evolving content requirements. As each post is created and added to the library of schaeuble content, it is analyzed for similarity to other content already posted. As soon as a new post is drafted, you receive a similarity score that can alert you to duplicate content. If your “new” post is too similar to something already shared, you HelloWoofy automatically prevents you from adding it to the available content library.
HelloWoofy was founded in 2016, and is currently working on porting their software to a Chrome Extension. They are also seeking to add strategic partners who can further their ambitions is global markets and other languages.