In a world of fast fashion, slow and sustainable luxury fashion is gaining ground rapidly.
A fashion label exemplifying the values of sustainability and artisanship is Misha Kaura, a French womenswear brand at the absolute highest end of the luxury market. Their line of exotic maximalist apparel and accessories represents both an immersion into the fairytale world of Maharanis, reflecting the science of style.
Backed by venture investment, Misha Kaura is owned by Darlinghurst Enterprises and provides both couture and prêt-à-porter apparel and accessories. Drawing inspiration from botany, astronomy, Mughal architecture, and philosophy, allowing each hand embroidered piece to tell a story of the highest quality artisanship and timeless design. Pieces are designed thoughtfully such that they can be passed down from generation to generation.
Above all, the Misha Kaura brand DNA is exotic savoir faire and specializes in the use of tambour embroidery, sequins, metals, bows, and traditional Indian embellishments including Zardosi needlework. The result is season-less, timeless design that’s unabashedly feminine, modest yet alluring, and crafted to highlight the form.
The label has a bifurcated business model: old school with made to measure client sales on an exclusive platform called the Misha Kaura Club—a tightly edited group of stylish women—and new school with innovative music video-backed permanent collections. The label only makes couture garments on a seasonal basis; all other products are produced in a season-less, timeless, and permanent manner.
The eponymous fashion label was founded in 2017 by Misha Kaura herself, who was born in the US but picked up an international flair through fashion design and embroidery studies in England, France, and India. Dr. Kaura stands as the only top designer with a PhD in fashion—only Miuccia Prada has a PhD, and hers was in political science–and doubles as an Ivy League law student. She recently turned down a big law summer associate position to focus on her business.
A former Miss Utah, Misha is also the first top American-born designer since Ralph Rucci to be invited to show couture at Paris Fashion Week; designers such as Altuzarra, Rodarte, and Proenza Schouler are all prêt-à-porter brands, not couture brands. Misha anticipates becoming a full couture member at the Chambre Syndicale De La Haute Couture in Fall 2019. On the commercial side, her hard work has paid off quickly to the tune of 189 private dress clients, making Misha Kaura the fastest growing brand in the couture business. In fact, the company has been profitable since inception with revenues of $4.8 million in 2018. This success is owed in large part to the company’s innovative selling model of increasing product valuations season to season, which Dr. Kaura also innovated due to owning the Darlinghurst Garment Factory supply chain enabling Toyota-like just-in-time manufacturing.
In addition to hosting her own podcast, “Passion for Fashion with Misha Kaura,” Dr. Kaura and her brand have also been featured positively in Forbes Magazine, Inc. Magazine, Shopify, and more than 50 other publications. The brand’s social media footprint is exemplified through its Instagram page, which boasts over 126,000 followers.
Looking ahead, Misha is currently working on a variety of additional promotional efforts poised to grow her brand to new heights – including releasing her ebook “The Science of Colour,” debuting her first couture show and music video drop this June, starring in a television show titled “Misha Kaura: The Label” releasing later this year on Netflix, Hulu, iTunes, and various broadcast networks, and starring in a documentary film titled “A New Couturier” releasing at the Sundance Film Festival.
Interested in learning more about the Misha Kaura movement? We invite you to visit the brand online at www.mishakaura.com; or, you can email them directly at email@example.com.
Photos: Misha Kaura