This Week’s Best In Beta: Snorelax – An Alarm App You’ll Actually Appreciate

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This Week’s Best In Beta

Which startup is going to be the next big thing? Investors, bloggers, job seekers, and inspiring entrepreneurs everywhere are dying to know. Hundreds of startups enter private beta each month, and that’s far too many for any one person to keep up with. Fret not! Each week, I share some of the hottest new startups in this column, Best In Beta. Let’s discover the next big thing together!


snorelax landing


I’ve come across a lot of different takes on the alarm clock during my time writing about startups – alarms with beautiful sounds, help waking up form a global community or reminders from family, amazing incentives to get out of bed. One of my favorites, Shadow, is designed to help record dreams before you forget.


I gotta be honest, though. Until an alarm clock wakes me up with a message saying that today is the last day you need to wake up earlier than you want because you now have the financial resources to make your schedule or choose to never work again – and can deliver somehow – nothing is going to make waking up any easier. Waking up to an alarm hurts. Period.


Which is why Snorelax may be the best alarm clock idea that I’ve come across. It doesn’t try to sugarcoat being an alarm; it’s just a smarter alarm. This app (currently for iOS) analyzes traffic on your morning route and can adjust your clock so that you arrive on time. So smart.


Let’s get real. Most of us wake up because we have jobs to get to and have the same commute every day. Allowing for monster traffic delays dictates the time we get up and we leave our houses. Sure there are a number of apps that can provide traffic information once you’re awake, but how brilliant is it to find out BEFORE you’re awake?!


Nobody is on the road today? Nab an extra 15 minutes without first waking up and then trying to go back to sleep. Huge pile up while you were snoring, and any chance of making it to the big meeting on time without advance knowledge: absolutely zilch? You’re roused early and ready to deal.


With Snorelax, you win either way the traffic goes. You can rest assured (ha, geddit?) that you’ll be up in time cope with the world outside the door or that you can truly sneak in a few extra minutes of uninterrupted sleep.


Snorelax relies on both historical and real-time data to help you zip into the office more reliably. It accounts for traffic conditions along your route and even the weather. This is indeed “a smarter way to wake up.”


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Photo Credits

Snorelax | Ollyy/Shutterstock

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