The Moon Pillow Company – Sleep and Wellness

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moon pillow

Quick Information

  • Name of Startup: The Moon Pillow Company
  • Year Founded: 2022
  • Website:
  • Type of company: Sleep and Wellness
  • HQ Location: Alameda, CA

Startup Founders:

Matthew James Loyd -Founder

Startup one-liner:

Reimagine the way you sleep with Moon Pillow.

Problem the startup solves:

Most pillows are 4-8x size the size of the average human head. Most pillows do not offer structural support for neck, spine and shoulders Most pillows only offer stuffing/down as the main source of support From research many users prefer a smaller pillow than what they have. 60-80% adults will experience neck and back pain during their life With the Moon Pillow™ our minimalistic round design is focused on providing the user with support, comfort and temperature regulation without sacrificing the integrity of the pillow. This is achieved with our Crater™, a 2 inch concave allowing the head to be set in the pillow. Our gel grid technology base provides structure and support for even weight distribution. In addition, the round pillow design allows for a less cumbersome pillow, about 50% smaller than a Queen size pillow. All of this means is Moon Pillow, is a pillow that works for everyone

Progress and current status:

  • Feb 2021- Thought project. Began research
  • May 2021- Concept Blueprinting
  • June 2021- Prototype phase 1
  • July 2021- User testing
  • Sept 2021- feedback implimentation
  • Nov 2021- Prototype Phase 2
  • Dec 2021- Moon Pillow
  • Jan-Feb 2021- Manufacturing concept
  • March 2022- Design patent submission
  • May 2022- USPTO patent pending
  • June 2022- Packaging design
  • Sept 2022- Production
  • Dec 2022- Shipping
  • Jan 2023- Delivery

What is a crazy story about the startup?:

While I was working on the prototypes, I had no idea how to shape and cut memory foam. I tried a knife, box opener, even a spaghetti sauce lid..nothing was working. until I saw my mother-in-law’s electric turkey-carver. I casually asked to borrow it for the rotisserie chicken we had cooking at home. when I got home I got to work, on the foam not the chicken, and boy did it work! It was rough around the edges but it gave me a general idea of what the pillow should look like.

What is a company the startup looks up to, and why?:

Purple Mattress. They are all about quality innovative products and we strive to offer our backers and customers the same.

The company in four years will be…

Selling in retail locations such as Target, Walmart, Costco. As well as selling to the hospitality sector of spas and hotels. I would imagine our team would grow to somewhere around 10-15 employees to help with the marketing, production and logistics.

Previous Killerstartup: DotBrand – SaaS

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