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BazaarVoice.com – Word of Mouth Marketing

BazaarVoice is an enterprise solution whose aim is to provide a better means of direct and democratic communications between customers and companies. Basically, they believe that nothing is more powerful than consumer word of mouth. Customers’ opinions go a long ways, especially on the net. BazaarVoice, therefore provides a platform whereby companies can leverage customer reviews, recommendations and editorials in order to boost...

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