How To Build A Company With Strong Core Values
The desire to be engaged in purposeful, fulfilling activity is universal. Maslow classified it as a basic need in his “self actualization” rung of the pyramid. Aristotle called it eudemonia, or human flourishing: “the soul acting in accordance with virtue.” Csikszentmihalyi proffers two concepts: good…
How To Attract Top Advertisers For Your Media Property
Working on making your niche blog go viral (or at least, viral within your niche)? Seth Kravitz of Technori explains that it takes at least 500,00 page views a month to even get noticed by bigger advertisers. But don’t panic — with the right strategies in place, you will be well on your way. He recommends…
How To Choose The Best Social Media Platform For Your Business
When it comes to choosing which social media platforms you’ll utilize, select those that offer the best potential for reaching your ideal audience and broadcast the type of media you’ve decided is best suited for your company. Most people and companies can’t be amazing on every platform; that takes a huge…
Perfect Your Cold Calling Strategy
While cold calling is a numbers game, you must do diligent research to be successful. Ryan Stoner of Switchcam explains how having a few simple systems in place can go a long way. Consider the following: Make a spreadsheet with the number of people you plan on calling and the resulting metrics. Develop a…
How To Set Fair Prices In Your New Business
Pricing strategy is one of the biggest challenges new entrepreneurs face, especially in a service-based business. But there are a few principles that can make it easier to set fair prices (and turn a profit), including: 1. Know your industry, audience and persona 2. Understand what the market will bear. 3. Have confidence in your abilities and..