search cancel

Erika Napoletano: The Power Of Unpopular Helps You Develop Your Brand

Jay Baer from Convince and Convert recently interviewed Erika Napoletano, author of The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters). The book discusses branding and brand personality, challenging businesses to build a brand that has an audience robust enough to support it through any economic cycle.  To do this, the author came up with the Five Principles for the...

Read More