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Chatter That Matters – Driving Innovation Through Social Media

On any given day the internet is abuzz with user-driven activity. According to, there are around 500 million Facebook updates, 340 million Tweets and 2 million blog posts every day, and these numbers are only expected to increase over time.   With such intense activity businesses have already recognized the value of social media marketing to promote their brands, but using the same channels to inspire innovation...

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