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Allblacks.com – Rugby is All About the All Blacks in New Zealand

Rugby fans take their sport of choice very seriously in Europe, as evidenced by the hype and mania that surround the All Blacks team from New Zealand. Their website, allblacks.com, contains a prominent link for the team’s BackingBlack fan club and the five point creed members commit to following. The points dictate that fans support the team no matter what, resist any negativity or temptation to act like sore losers, in case of...

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