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How Localization Improves Conversion Rates
Jun01

How Localization Improves Conversion Rates

In today’s world, where everything is connected, we are all a part of one large global community. However, on a daily level, people use their own language for communication and buy things with local currency. So, if you offer a sales opportunity that doesn’t match their language or culture, you’ll have less success in selling. That is why localization is important. Localization marketing adapts your website or software for users who...

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13 Cheap Ways To Get Business Feedback Fast
Aug16

13 Cheap Ways To Get Business Feedback Fast

Whenever I come up with a new idea, I often try a less expensive option to see how the idea will hit my target market. For example: instead of setting up an entire website/company, I will host a webinar on the topic to see how much attention it gets. Then, I’ll expand it further and continue to test it…

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5 Questions Startups Must Ask To Better Understand Your Target Market
Mar06

5 Questions Startups Must Ask To Better Understand Your Target Market

Understanding your target market is the heart of a smart startup strategy. Your target customers’ needs will define everything from your branding to your product development process. Yet getting to know your potential customers isn’t always as linear as you expect. Many entrepreneurs develop customer…

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