There has been increasing interest in content marketing and a lot of articles popping up about writing content for “boring” subjects and industries. There are a couple of good ones on SEOMoz here and here. I bring this up because right now, we’re focusing on what is widely seen as one of the driest, most boring professions on the Internet: financial services. This includes accountants, banks, pension management companies, investment houses, and the like. In other words, professions that most people see as slightly more interesting than watching paint dry.