Offensive and Defensive Planning to Keep Your Head in Your Money Game
Even if you prefer the offense over the defense or vice versa, both are essential in winning the game.
Even if you prefer the offense over the defense or vice versa, both are essential in winning the game.
Like all marketers, you are doubtless exploring various marketing strategies to deliver the best bang for your promotional buck.
The infrastructure of any solid relationship is trust. While certainly true in every sphere of your life, it’s essential in the workplace.
If you run a business and are looking for a bookkeeping solution, it’s important to start by understanding the who, what, when, where and how of your ideal scenario.
Getting press coverage for your new product launch is great, but there’s nothing more powerful than word of mouth. Especially when coming from an influencer. Seek out those influencers early on. If your product is truly worthy, you might just convert them into brand ambassadors that are more convincing than…
Transcreation: The process of adapting a message from one language to another, while maintaining its intent, style, tone and context. If you’re a mobile app developer or have a business with a mobile application, you’ve likely already put hundreds of hours into building, testing, and launching your app(s)…
Small business owners and startup founders know how difficult it can be to translate big ideas onto paper. Especially if those papers are being presented to investors. Business plans are still standard fare when it comes to securing funding. Business plans are kind of like resumes or babysitting – they…
Firstly you may be questioning the meaning of social entrepreneurship and put simply, it is a process of pursuing innovative solutions to social problems. The social entrepreneur creates value and growth, and their mission is to create value of a social nature rather than one of financial gain. Their mission…
So you’ve got a great idea for a new startup company – you’ve dreamed up features, sketched out page screens, and told just about everyone you know all about your idea. Now, it’s time to make it come to life – the only problem, of course, is that you need to hire a web design firm to make it happen…
Getting a business loan for a startup can seem like an impossible task, especially since banks have recently tightened their lending requirements. While it is more difficult to get a loan for a new business, it is far from impossible. You just have to go about the application in the right way. Here is a guide…
Every city in Britain boasts a range of businesses, from office-based service industry enterprises to the pubs and curry houses on the high street. But some cities have a predisposition to certain sectors, either for ‘organic’ reasons or thanks to Government initiatives. Where you start your business is rarely…
With the 2013-14 NFL season kicking into full gear, and as I settle into my Sunday ritual, I’m reminded of why my hero, head coach Pete Carroll of the Seattle Seahawks, is just that – a hero. Since he took the reins in Seattle in 2010, Pete’s taken a below-average team and turned out a Superbowl contender…
When you are looking for a way to boost the number of visitors you have to your site, and you want to be able to reduce the amount of content that you have to write, you can always choose to have a guest blogger take over for a day. One of the great things about guest bloggers is that they are going…
When I interview startup founders, I almost always ask them what they do in their free time. More often than not, their response starts with a laugh. Free time? Hahahahaha, silly journalist! Startup founders don’t have free time! I know guys, I know. You’re all super busy working 24/7, bringing us the next big…
Clients can quickly and decisively change how they purchase a product or service. Our sales and marketing success can seem to hang precariously on our clients’ “whims” at times. While the rules that govern solid sales and marketing strategies have been altered by our age of technology and light-speed…
Everyone knows the saying, “When life gives you lemons, then make lemonade,” but have you heard anyone explain exactly how to make the delicious lemonade from such a sour lemon? The key word in that phrase is make, which requires action. In the face of adversity, people often believe that simply having a…
Your product or service isn’t the only thing you need to be promoting. As a CEO, one of the most powerful exposure and revenue-building tools your company has is, in fact, you. CEO branding is the new corporate branding. People want an emotional connection to the brands they are invested in, so it’s important…
You shouldn’t raise prices without giving more value to existing clients. Incorporate the features or benefits that current clients are asking for, and explain why this added value far outstrips the increase in price. Ask your customers questions on what types of things could you build to improve your…
Not enough companies take advantage of the recommendation feature inside of LinkedIn. Plenty of personal brand accounts know about it and ask for endorsements proactively, but the same feature is underutilized for businesses. Send out an email to all of your current clients and ask them to recommend your…
Leadership has been and always will be the most valuable asset on earth. Without it, no amount of money, resources or talent will ever achieve sustainable success for any organization. But with it, all other odds and obstacles can be overcome. Leadership is what moves us from point A to point B; leadership…