Strategy

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10 Creative Ways To Draw Attention To Your New Product Launch

  • May 22, 2014

Getting press coverage for your new product launch is great, but there’s nothing more powerful than word of mouth. Especially when coming from an influencer. Seek out those influencers early on. If your product is truly worthy, you might just convert them into brand ambassadors that are more convincing than…

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5 Steps For Giving Your Mobile App Exposure On A Global Scale

  • May 21, 2014

Transcreation: The process of adapting a message from one language to another, while maintaining its intent, style, tone and context. If you’re a mobile app developer or have a business with a mobile application, you’ve likely already put hundreds of hours into building, testing, and launching your app(s)…

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3 Crucial Questions To Ask Your Web Design Firm

  • January 7, 2014

So you’ve got a great idea for a new startup company – you’ve dreamed up features, sketched out page screens, and told just about everyone you know all about your idea. Now, it’s time to make it come to life – the only problem, of course, is that you need to hire a web design firm to make it happen…

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How To Secure A Business Loan:
Tips for Startups

  • October 31, 2013

Getting a business loan for a startup can seem like an impossible task, especially since banks have recently tightened their lending requirements. While it is more difficult to get a loan for a new business, it is far from impossible. You just have to go about the application in the right way. Here is a guide…

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Best Cities For Startups In Britain

  • October 18, 2013

Every city in Britain boasts a range of businesses, from office-based service industry enterprises to the pubs and curry houses on the high street. But some cities have a predisposition to certain sectors, either for ‘organic’ reasons or thanks to Government initiatives. Where you start your business is rarely…

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3 Startup Lessons From A NFL Coach

  • September 20, 2013

With the 2013-14 NFL season kicking into full gear, and as I settle into my Sunday ritual, I’m reminded of why my hero, head coach Pete Carroll of the Seattle Seahawks, is just that – a hero. Since he took the reins in Seattle in 2010, Pete’s taken a below-average team and turned out a Superbowl contender…

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How To Choose The Best Guest Blogger For Your Site

  • March 4, 2013

When you are looking for a way to boost the number of visitors you have to your site, and you want to be able to reduce the amount of content that you have to write, you can always choose to have a guest blogger take over for a day. One of the great things about guest bloggers is that they are going…

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Chris McIntyre’s Five-Minute Stand-Up

  • March 1, 2013

When I interview startup founders, I almost always ask them what they do in their free time. More often than not, their response starts with a laugh. Free time? Hahahahaha, silly journalist! Startup founders don’t have free time! I know guys, I know. You’re all super busy working 24/7, bringing us the next big…

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5 Steps To Turn Your Business Setback Into A Success

  • January 11, 2013

Everyone knows the saying, “When life gives you lemons, then make lemonade,” but have you heard anyone explain exactly how to make the delicious lemonade from such a sour lemon? The key word in that phrase is make, which requires action. In the face of adversity, people often believe that simply having a…

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4 Ways To Kick-Start Your CEO Branding Strategy

  • December 10, 2012

Your product or service isn’t the only thing you need to be promoting. As a CEO, one of the most powerful exposure and revenue-building tools your company has is, in fact, you. CEO branding is the new corporate branding. People want an emotional connection to the brands they are invested in, so it’s important…

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How To Raise Your Prices During A Slow Recovery: 13 Tips

  • December 7, 2012

You shouldn’t raise prices without giving more value to existing clients. Incorporate the features or benefits that current clients are asking for, and explain why this added value far outstrips the increase in price. Ask your customers questions on what types of things could you build to improve your…

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9 Ways To Use LinkedIn To Grow Your Company’s Brand

  • December 3, 2012

Not enough companies take advantage of the recommendation feature inside of LinkedIn. Plenty of personal brand accounts know about it and ask for endorsements proactively, but the same feature is underutilized for businesses. Send out an email to all of your current clients and ask them to recommend your…

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A 3-Step Approach To Becoming A More Effective Leader

  • December 3, 2012

Leadership has been and always will be the most valuable asset on earth. Without it, no amount of money, resources or talent will ever achieve sustainable success for any organization. But with it, all other odds and obstacles can be overcome. Leadership is what moves us from point A to point B; leadership…