Almost everyone has a blog of some form these days, whether it’s a micro-blog in the form of Twitter, or a dedicated WordPress or Blogger page. In the eyes of many employers, if you don’t have a blogging presence, you may as well not exist. The same goes for businesses too. Blogs offer an easy way to add a…
One of the first things I always do when we take over content development for a new client is to perform a quick content audit on their current blog. I do this for one main reason: It almost always highlights a few low-hanging fruit (blog posts) that can be optimized to immediately start ranking better…
Blogging can be a great tool if the startup has a lot of education associated with it or has an audience that reads a lot of content of a longer form. However, blogging for a startup can be really bad if the team is way too busy, and is only opening a blog because they think they should. If no one really wants…
