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What Blog Platform Should Your Business Use?
Aug30

What Blog Platform Should Your Business Use?

Almost everyone has a blog of some form these days, whether it’s a micro-blog in the form of Twitter, or a dedicated WordPress or Blogger page. In the eyes of many employers, if you don’t have a blogging presence, you may as well not exist. The same goes for businesses too. Blogs offer an easy way to add a…

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7 Easy Steps To Optimize Your Business Blog Posts
May17

7 Easy Steps To Optimize Your Business Blog Posts

One of the first things I always do when we take over content development for a new client is to perform a quick content audit on their current blog. I do this for one main reason: It almost always highlights a few low-hanging fruit (blog posts) that can be optimized to immediately start ranking better…

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To Blog Or Not To Blog? 11 Entrepreneurs Weigh In
Feb26

To Blog Or Not To Blog? 11 Entrepreneurs Weigh In

Blogging can be a great tool if the startup has a lot of education associated with it or has an audience that reads a lot of content of a longer form. However, blogging for a startup can be really bad if the team is way too busy, and is only opening a blog because they think they should. If no one really wants…

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