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The Very Best Ways To Test Results On Google Analytics
Feb04

The Very Best Ways To Test Results On Google Analytics

A few years ago, Domino’s Pizza rolled out a completely new recipe for its trademark main dish. Market research had shown that people didn’t really like the flavor of the old, cardboardy pizza the chain had been selling for decades. Instead of running more specials or criticizing its competitors, Domino’s…

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Could You Improve Your Ecommerce Site?
Oct01

Could You Improve Your Ecommerce Site?

Ecommerce sites have grown immensely in popularity over the past few years with companies like eBay and Amazon dominating the field. That being said, many smaller companies that are just starting out, tend to fall to the way side in the shadow of these giants. While they have had years to grow and preen…

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8 Simple Split-Testing Tools To Try
Aug21

8 Simple Split-Testing Tools To Try

I’ve used Visual Website Optimizer for many clients and it works really well. They have a fantastic and easy-to-use interface and it does the job. It’s not the cheapest solution, but it’s worth it when a small increase in conversion equals a significant amount of revenue for your company. The new…

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5 Key Elements To Track Your Next Marketing Campaign
Apr22

5 Key Elements To Track Your Next Marketing Campaign

Let’s face it: tracking is the “ugly duckling” of business marketing. Tracking isn’t as sexy as traffic or conversion, so it’s rarely discussed and often overlooked. Sometimes you’ll only remember tracking AFTER you’ve launched a marketing campaign and at that point it’s too late. Sound familiar? Don’t…

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13 Tips For Getting More Insight From Your Web Analytics
Jan14

13 Tips For Getting More Insight From Your Web Analytics

When creating a web or mobile product you’re going to run into bottlenecks. Typically, teams speculate on the cause of the issue or are completely blind to the problem. Determine where the “blockage” is by tracking actions (like button clicks) on your site or mobile app and create a funnel of those actions…

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