Facebook contests are ubiquitous. Scroll your News Feed for more than 10 seconds and there’s a good chance you’ll be prompted to enter one. While contests drive tons of Facebook traffic for many brands, especially those in retail and travel, B2Bs have a harder time figuring out how to make them work…
Facebook is at it again. Have you heard about the latest updates that affect business Pages? If you manage a business Page, you’ll want to know about them. Below, I’ve outlined the biggest changes that will impact business owners on Facebook and shared some resources to further explore each…
Earlier this year, Wildfire (the Google-owned company that helps businesses create social media apps) announced they were retiring their small business offerings. Wildfire also happens to be one of my company’s competitors, so the news caught my attention. Their decision was baffling to me. It seemed…
One of the greatest things about being a small business owner today is the number of apps that are available to help make running a business so much easier than it was just a few years ago. It used to be really difficult for many small businesses to compete, especially in the online space. Back in the day…
“Focus on the product!” These words of wisdom come from Ben Chestnut, the founder of MailChimp. On a visit to his offices, I asked him about marketing and PPC and the best places to advertise and he told me, “That doesn’t matter. Put your energy and money into making the product better and it will…
