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The Disappearing Photo Act: The Success of SnapChat

SnapChat, the app that lets iPhone users send pictures that disappear in 10 seconds or less, is currently the 12th most popular iOS photo app in the United States, but when Evan Spiegel first brought the idea in front of his college business and design class he was practically laughed out of the room.     Everyone told him the idea was dumb and would never gain traction, but Spiegel didn’t let that discourage him. He...

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