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3 Tips For Selling A Product In A New Market
Dec19

3 Tips For Selling A Product In A New Market

If you build a better mousetrap, the world will beat a path to your door. But if you introduce antiseptics to the medical community before The Germ Theory of Disease is discovered, then the world might fire you and drive you insane. That’s literally what happened to Ignaz Semmelweis, the Hungarian physician…

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3 Steps To Create A Local Communication Strategy
Oct04

3 Steps To Create A Local Communication Strategy

Blanket communications (i.e., template-driven, “enter city here” marketing efforts that don’t reflect local sensibilities) will never warm local markets, and that is the only blanket statement acceptable on the subject. Think about it: highlighting your swimwear won’t turn heads in New York City as it did…

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Seva Call: Talk To High Quality Local Professionals In Minutes
Mar15

Seva Call: Talk To High Quality Local Professionals In Minutes

I’m not a handyman around the house, which means that a lot of work needs to be done because I’m unwilling to lose a day making phone calls and arrangements. Ever heard of painters calling you for a job? 15 servicemen calling you before you hunt down someone available this month? I expect that with…

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