What I Learned From Raising A Series A
Recently, we announced a $5 million Series A round of financing. We started raising this round and talking to investors in late fall of last year. As you can probably imagine, going through this process involves taking a step back from the day-to-day work and looking at our overall strategy and evolution…
Brian Lee Initially Turned Down Jessica Alba, Then Raised $27 Million For The Honest Company
Jessica Alba (yeah, that Jessica Alba), Christopher Gavigan and Brian Lee teamed up last year to address the fact that mainstream baby products can be full of nasty chemicals and there are a lot of parents who aren’t down with that. Up until recently their weren’t choices beyond cloth diapers for eco/chemical conscious parents but The Honest Company has come out with a whole line of products that can be delivered right to...
When Life Gives You A Lemon App, Make $8 Million Lemonade
So, I had a lemonade stand when I was like 10, and I think I made about $20 (sympathy money from the neighbors–the lemonade was crap). But, if only I had the foresight to realize I could turn those lemons into a virtual wallet app for my mobile phone device, I would be $8 million richer. Granted, 1995 wasn’t packing a lot of smartphone app heat. Now, of course, startups and apps are blowing up the tech scene, and million...