TruEffect was formed by a group of Internet advertising industry experts with extensive experience to develop much of the technology currently in use, to serve, measure and track advertising across the Web. By purchasing TruAdvertiser.
xlsâ„¢ from TruEffect you can manage your entire advertising serving experience within Microsoft Excel, so you can take control of your online advertising from beginning to end. DirectServeâ„¢ technology is another tool offered by TruEffect , advertisers may take control of their online campaign data and create a direct relationship with the consumer using this technology. Additionally, TruEffect offers: SafeServe technology; the only solution proven to deliver the benefits of third party ad serving with no cookies. TruEffect offers web-wide trafficking, campaign management and consolidated reporting without the reading, writing or recording of cookie data whatsoever.