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How To Tell Whether Your Idea Is Worth Investing In
Jun06

How To Tell Whether Your Idea Is Worth Investing In

Do you have a great idea for improving your industry? For most people, inventing a new product is foreign territory. There are multiple steps (and costs!) involved in bringing an idea to life — like market research, product design and prototyping, patent and legal fees and marketing, just to name a few…

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Is Social Media Working For You?
May15

Is Social Media Working For You?

Anybody can sign up for a social media account and understand its general premise. Does that make you capable of using it for business? Like anything in business, social media (done right) requires extensive experience and understanding of people, some technology and — most importantly — marketing…

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5 Key Elements To Track Your Next Marketing Campaign
Apr22

5 Key Elements To Track Your Next Marketing Campaign

Let’s face it: tracking is the “ugly duckling” of business marketing. Tracking isn’t as sexy as traffic or conversion, so it’s rarely discussed and often overlooked. Sometimes you’ll only remember tracking AFTER you’ve launched a marketing campaign and at that point it’s too late. Sound familiar? Don’t…

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How To Measure Your Company’s Digital Marketing Efforts (5 Steps)
Apr11

How To Measure Your Company’s Digital Marketing Efforts (5 Steps)

The thing about digital marketing strategies is that every company has one, even if you’re not the one actively controlling it. Even if you’ve never spent a minute on Facebook, Twitter, Pinterest or any other Web property, customer opinion is forming about your brand based on mentions of your company’s…

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5 Reasons Your Website Should Use Responsive Web Design
Mar19

5 Reasons Your Website Should Use Responsive Web Design

Responsive Web Design (RWD) has gained popularity of late as a technique for implementing the HTML & CSS code of your website in such a way as to provide the same functionality to desktop, tablet and mobile browsers from the same URL. Several large web properties have gone responsive, including the Boston…

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