6 Steps To Close A Major Business Deal

  • September 18, 2012

An amazing salesperson will always beat an amazing product. You may only have the third-best product on the market, yet you can still beat out the competition and close deals with clients, simply because you’re a better salesperson than your competitors. You may have an inferior technology, yet you can…


RewardMe Data Gives Businesses A Boost

  • June 25, 2012

I worked as a waiter (along with nearly every other living writer) in a NYC restaurant where a computer program allowed us to keep notes about clients, my favorite being “PITA” or Pain in the Ass. This information proved useful and highly amusing for the staff, but probably didn’t help grow the business. RewardMe is a customer loyalty platform for the restaurant and retail industries that captures data at the point of sale. Businesses can analyze and use this data to drive lost customers back to the store, provide targeted marketing messages to consumers through personalized emails and text messaging, or employ gaming tactics to spur customer purchasing.

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