I worked as a waiter (along with nearly every other living writer) in a NYC restaurant where a computer program allowed us to keep notes about clients, my favorite being “PITA” or Pain in the Ass. This information proved useful and highly amusing for the staff, but probably didn’t help grow the business. RewardMe is a customer loyalty platform for the restaurant and retail industries that captures data at the point of sale. Businesses can analyze and use this data to drive lost customers back to the store, provide targeted marketing messages to consumers through personalized emails and text messaging, or employ gaming tactics to spur customer purchasing.
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