6 Apps To Help You Monitor Your Online Reputation

  • September 4, 2013

Reputation management still remains the domain of companies that provide in-house services to monitor and manage the reputation of businesses and individuals. Companies like offer free and premium services to monitor what’s being said on the web, protect your privacy, and remove inaccurate…


Does Your Company Have a Subpar Online Reputation?

  • August 6, 2013

Do you know what people are saying about you and your business? You should. Monitoring your business reputation is one of the most important things you can do. Monitoring your business’ reputation ensures that you are able to catch and correct false rumors before the lies have a chance to gain traction…


Why You Should Give A Damn About Your Bad (Digital) Reputation

  • June 25, 2013

In days gone by, the only reputations most people were concerned with were the ones in the ‘real world.’ No one ever considered online reputations. But in recent years, digital reputations have become very important; they can have significant implications. People and businesses that are active online have…


Craving Startup Success? Begin With Branding

  • May 17, 2013

It’s never too early to brand. In fact, it’s critical to brand yourself and your company early. If investors don’t understand what you stand for and what you can offer, they won’t invest because they know that consumers won’t understand either. The business landscape is such that you absolutely must…


Why Your Reputation Is Important To Your Customers

  • March 20, 2013

It’s not hard to do a little background research before committing to do business with someone. All it takes is the click of a few keys, and any potential customer can see all the glowing reviews and all the dirt that is hanging onto your online reputation. Many of these potential customers take great…


Startup Mistakes – Friend Or Foe?

  • March 15, 2013

Mistakes have a bad reputation, and the last thing you want to do when starting your own business is make one. Unfortunately startup mistakes happen whether you like it or not, and although you should avoid the Big Mistakes at all costs (by asking questions, planning properly, reading, researching, etc), the small…


10 Top Lessons Learned In 2012
(And How To Crush It In 2013)

  • January 8, 2013

Life is an interesting journey. One day you think you’ve finally got it all figured out and the next moment something unexpected happens, which completely shatters your reality. Every year should be a year of growth and goals, but 2012 has taught me that life doesn’t always go according to plan, which in…

More – Monitor Social Conversations

  • August 21, 2011

Rankur.comNegative feedback can spread faster than a wildfire on social services like Twitter and Facebook. Neglecting even a single complaint can end up damaging your company irretrievably. The thing is, how can one be on top of all the conversations that are taking place there? Even at best, that would be an all-around-the-clock proposition. And you have other things to do. Like actually running your company, for example. Fortunately, there are services like Rankur around – services that make for monitoring all that is said about your company on social websites, and act in consequence.

Rankur can go through all the main social networks and blogs of the day, and deliver email alerts and notifications whenever anything that should be seen to surfaces. It can also produce detailed reports highlighting the overall sentiment about your company.

There are five different paid plans, each making for a larger number of searches. All plans come with text summarization, alerts and influence metrics.

And a service that works quite well in conjunction with this one is Socioclean – that will let you do nothing short of zapping negative and harmful comments from the Internet.

Read more on – Monitor Social Conversations…

More – Social Media Monitoring Tool

  • May 30, 2011

Netvani.comThe Social Web has changed the way in which brands and customers connect and interact with each other, and while I frankly believe these changes have all been positive I also reckon that they pose some difficulties that can be just too much to handle for small companies. But that should not be too much of a problem as long as they have access to excellent web tools like this one.

At its core, Netvani is a social media monitoring tool that can let any company keep a close watch on how people are reacting to its products and online marketing efforts, and take all the corrective steps that should be taken when trouble arises and its image could be damaged. This monitoring takes place 24/7, and the one using the service (IE the owner of the company) will be notified about any potentially dangerous situation in real time.

Plus, Netavni can be used to monitor what competitors are doing. The application can easily determine when any of them is moving into new market areas, as well as keeping track of their activities in these areas that they have always operated in.

Read more on – Social Media Monitoring Tool…

More – Protect Your Online Reputation

  • May 21, 2011

ProfileDefenders.comEstablishing and protecting an online reputation requires the kind of time and effort that would turn the whole endeavor into something akin to a full-time job. The way things work on the Social Web, face can be lost within minutes of an adverse tweet having been sent, or a negative status update having been posted on Facebook.

Fortunately, there are services like this one around – services that turn what would otherwise be an all-around-the-clock task into something which is handled for you. can take care of monitoring what is being said about your company online, and whenever something negative has been said it can take all the necessary steps for removing it.

Attacks, falsehoods, distortions and slanders can all be neutralized by this company. And ProfileDefenders can also take care of replacing them with positive information.

These services obviously come at a cost, but you can request a free quote on the site, and see how everything works out in practice for yourself.

Read more on – Protect Your Online Reputation…

More – How Employers See You

  • January 27, 2011

MyWebCareer.comHave you ever stopped and wondered just exactly what your online presence is telling potential employers about you? Because if you have, I am sure that the answer you found was not a 100 % pleasant one. And that is only logical, really. The kind of pictures and videos that are shared on Facebook alone can damage the perception prospective employers can have of you for good. And that is not even taking into account the interexchanges of tweets one might end up being involved without ever knowing.

All these things can dent your professional image. And that is why a service like My Web Career is as interesting as it is suitable.

My Web Career will let you get a score denoting the strength of your professional online persona. You will see how you are connected both with companies and with other professionals, and what you are showing at all times. And if for any reason or the other that score changes, you will be notified about it the moment that has happened. Keeping a checkered score will be anything but hard.

Read more on – How Employers See You…

More – Listen To What Customers Want

  • January 11, 2011

Needium.comSelf-touted as the social lead generation tool for small businesses, Needium lets companies listen to what current and potential customers are saying on sites like Facebook, and engage them directly.

Needium works by scanning what is being said on social media sources and detecting opportunities right as they come along. And as a bonus, it can also let merchants track their online reputations and do all they should do to iron any spot that might come to be while it is small.

If you think about it, a significant number of status updates are made up of service requests or questions (IE, does anybody know where can I find a reliable mechanic). Many times, these requests and questions remain unheeded, not because people ignore them but simply because they know no professional who could render the services that are being sought after. The equation that is favored by Needium is interesting like little else, because it lets companies listen to these voices and do something to satisfy their needs.

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More – Clean Up Your Social Accounts

  • December 23, 2010

SocioClean.comMore and more each day, employers search the Social Web for information concerning the ones that work for them. No company wants an indiscreet party animal in his ranks. And recruiters also turn to sites like Facebook and Twitter in order to know more about candidates.

Bearing all that in mind, it is obvious that you should do your best to ensure the person set down in your resume is the same that any recruiter who looks you up on a social service is finding. And that might be difficult, because even if you refrain from posting inappropriate content to your profile, there is always a friend or two who can do it. And what is meant as a joke can end up damaging your reputation for good.

Enter SocioClean. It is a service that can monitor and clean up any of your social profiles. Inappropriate keywords, images, messages? SocioClean can look for all that on your behalf, and produce detailed reports highlighting these areas that you should look into. Ensuring that your rep will remain free from unnecessary blemishes hardly gets any easier.

Read more on – Clean Up Your Social Accounts…

More – Promote Who You Are

  • December 15, 2010

ProfilePin.comLooking for ways to promote who you are and what you do on the Net? Here, take a good look at this site. ProfilePin lets you create a personalized webpage showcasing your skills and professional background, and use it as a true reputation booster.

Such a service will work out wonderfully for small business owners, freelancers and also artists that are trying to make a name for themselves. These will be able to link to their own compositions, to feature their own poems, to display their very own paintings… In each and every case, they will be able to get the job done without having to pay a thing. ProfilePin is a free service from start to finish.

Also, those who create a ProfilePin page can be contacted by others without having to disclose their email addresses. People will be able to get in touch with them through the page they have created, and only if (and when) they feel comfortable about disclosing more personal information will they do so.

Read more on – Promote Who You Are…

More – Measure Your Online Importance

  • October 26, 2010

Karmacracy.comKarmacry will let you measure your degree of online importance. This site provides you with a URL shortener of its very own, and by using it you will be able to have links showcasing your expertise shared right away.

The idea is that when creating these links you will be using “good” words in their titles, and that people will begin following these “good” words. These shortened URLs are named “kcies”, and they can be shared on sites of just any nature, not necessarily on social sites like Facebook and Twitter only. The one rule that has to be complied with is sharing them in a proper way (without resorting to any kind of automated application for spreading them massively).

The person or company who becomes more followed (IE, the one that is more influential) is the one who rises to the top of the Karmacry list. In the site’s parlance, that is the one who has the highest “kcyrank”.

Karmacry, then, is all about discovering new links and having them shared in a fair way. A clear effort is made to have only genuine content spread, and keeping everything spam-free. It’s not a bad idea. Let’s see how the site evolves from this point onwards.

Read more on – Measure Your Online Importance…

More – Your Professional Reputation On The Web

  • October 20, 2010

Honestly.comA site that was previously known as Unvarnished, Honestly lets anybody rate and review his coworkers. That is an anonymous process, but those reviews that are indeed accurate will give the ones who penned them reputation points, and the more points the user garners then the more respected he will obviously become.

In addition to having a new name, now the site has opened up in a grand scale. Previously, only people who worked at any of the 200 tech companies that were featured were allowed to claim a profile. On the contrary, now anybody can sign in via Facebook and become reviewable through the site.

The one drawback that sites like this one have is that they are always open to personal vendettas and retaliations from former colleagues. That can’t be helped, but the site complicates thing unnecessarily by not letting users remove comments manually. The only reason something would be taken off the site is if it is illegal. And those who have had a profile created can’t opt out of it, either. The profile will be sitting there whether they like it or not.

Read more on – Your Professional Reputation On The Web…