Skip to content

KillerStartups

  • Home
  • Featured Startups
  • Tech Spotlight
  • Reviews
  • Tools & Guides
  • Inspiration
  • Start a Business
  • About

redhead writing

More

Erika Napoletano: The Power Of Unpopular Helps You Develop Your Brand

  • May 23, 2012

Jay Baer from Convince and Convert recently interviewed Erika Napoletano, author of The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters). The book discusses branding and brand personality, challenging businesses to build a brand that has an audience robust enough to support it through any economic cycle.  To do this, the author came up with the Five Principles for the Unpopular Brand.

Read more on Erika Napoletano: The Power Of Unpopular Helps You Develop Your Brand…

Reviews
Submit your Startup
as mentioned in

All Topics

  • B2B
  • Customer Service
  • Featured Startups
  • Finances
  • Health and Wellness
  • Hiring
  • Inspiration
  • Mentorship
  • Networking
  • Old Reviews
  • Reviews
  • Start a Business
  • Tech Spotlight
  • Tools & Guides
  • Web 2.0
  • Web App-Tools

All Posts

All Categories

Most Viewed Startups

  • LawsLoop.com – Create Your Personal Manifesto - 1,170,732 views
  • MostPlays.com – Online Games Community - 1,058,210 views
  • Tagul.com – Creating Tag Clouds With Class - 830,750 views
  • Dealerrater.com – Review Car Dealers Around The Globe - 347,951 views
  • Filehippo.com – Download Free Software - 343,557 views

Search KillerStartups

KillerStartups

KillerStartups © 2023. All Rights Reserved.