More
Erika Napoletano: The Power Of Unpopular Helps You Develop Your Brand
Jay Baer from Convince and Convert recently interviewed Erika Napoletano, author of The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters). The book discusses branding and brand personality, challenging businesses to build a brand that has an audience robust enough to support it through any economic cycle. To do this, the author came up with the Five Principles for the Unpopular Brand.
Read more on Erika Napoletano: The Power Of Unpopular Helps You Develop Your Brand…