Erika Napoletano: The Power Of Unpopular Helps You Develop Your Brand
Jay Baer from Convince and Convert recently interviewed Erika Napoletano, author of The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters). The book discusses branding and brand personality, challenging businesses to build a brand that has an audience robust enough to support it through any economic cycle. To do this, the author came up with the Five Principles for the Unpopular Brand.
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