When Is It Time To Rebrand Your Company?
A brand is not a viral video. It is not a tagline or logo, nor is it a corporate cartoon character. A brand is a promise made by an organization to its customers…
VIDEO: How To Successfully Rebrand Your Company
When Robert Castaneda decided to rebrand his business ServiceRocket, he took some very deliberate steps to ensure it would be a success. Some of the key points are outlined here; watch the full video for more detail. Understand your values. What do you admire in your best employees? Focus on certain aspects of…
Rebranding? 13 Things To Do Next
In my first venture, there was a partnership divorce, forcing a much-needed rebranding. Because I am in the B2B space, it was not challenging to transition the name. We simply changed our marketing materials, made an announcement and continued on with business. We didn’t make a big deal of it or act panicked…