When Is It Time To Rebrand Your Company?
A brand is not a viral video. It is not a tagline or logo, nor is it a corporate cartoon character. A brand is a promise made by an organization to its customers…
VIDEO: How To Successfully Rebrand Your Company
When Robert Castaneda decided to rebrand his business ServiceRocket, he took some very deliberate steps to ensure it would be a success. Some of the key points are outlined here; watch the full video for more detail. Understand your values. What do you admire in your best employees? Focus on certain aspects of…