6 Ways To Build Your Brand Through TV Appearances
Everyone wants to be on TV, but not everyone knows how to position themselves as an expert in order to get booked. Whether you are working with an agency, a publicist, a TV booker or directly with a producer, here are the top things you need to do to maximize your chances of frequent on-air success…
The Truth About Your Startup’s Press Strategy
Press is a great way to build a brand. But for startups, it’s not a sustainable way to build your business. Every young company wants to be featured in “Good Morning America,” the New York Times, Inc., Fast Company, Forbes, Women’s Health and more. These major publications and dozens more have featured our…
VIDEO: How To Get Publicity For Your Small Business
Getting publicity for your small business or startup is no easy feat – especially if you’re new to the market or industry and have limited marketing/PR dollars to spend. But it’s not impossible, particularly if you know who you want to reach (and why they should care about your product or service)…
Rebranding? 13 Things To Do Next
In my first venture, there was a partnership divorce, forcing a much-needed rebranding. Because I am in the B2B space, it was not challenging to transition the name. We simply changed our marketing materials, made an announcement and continued on with business. We didn’t make a big deal of it or act panicked…
Apimages.com – Associated Press Images
The Associated Press is a professional news aggregator that has some of the finest professional journalists and photographers from around the world. APimages.com has the most breath taking images that have ever been used by national and international news outlets. The Associated Press Images allow users to purchase prints through a third party vendor. There are literally hundreds of high quality photos available to purchase as a...