ProjectFranchise.org – Letting Sports Fans Run The Show
Having your star player send out a couple of tweets each day talking about how good he is doing or feeling is not necessarily anybody’s definition of true star-fan interaction.. Although it’s an extremely popular content category in the online space (espn.com, yahoo sports, fanhouse, etc), sports teams have not really done a good job when it comes to embracing the new media to create a more involved fan base, who are (by nature)...