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Why You Should Consider Giving Your Product Away for Free
Oct16

Why You Should Consider Giving Your Product Away for Free

What would happen to your sales funnel if you just GAVE your product away?

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How To Avoid A Freemium Flop
Sep17

How To Avoid A Freemium Flop

The freemium business model has become the model of choice for a wide variety of startups. Like any good courtship, it gives two parties a chance to know one another better before…

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How To Raise Prices And Increase Demand At The Same Time
Jun13

How To Raise Prices And Increase Demand At The Same Time

When Pets.com collapsed in November 2000, it took $300 million in investment capital with it. In doing so, it became the poster child for everything wrong with the dot-com boom. While there are a number of reasons for Pets.com’s failure, one of the most important was that is consistently undercharged…

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How To Set Fair Prices In Your New Business
Jun09

How To Set Fair Prices In Your New Business

Pricing strategy is one of the biggest challenges new entrepreneurs face, especially in a service-based business. But there are a few principles that can make it easier to set fair prices (and turn a profit), including: 1. Know your industry, audience and persona 2. Understand what the market will bear. 3. Have confidence in your abilities and..

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VIDEO: How To Price Your Prototype For Early Adopters
May14

VIDEO: How To Price Your Prototype For Early Adopters

Vasu Kulkarni, CEO of Krossover, explains one surprising strategy for pricing your prototype — charging early adopters for your product, so that they see the value in it long term. Other ideas include: Offer discounts in return for endorsements. Give out your product for specific trial periods. For more…

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