How To Craft And Distribute A Smart Press Release
Structure your press release in a way that makes journalists WANT to pick it up.
10 Pointers For Writing A Solid Press Release
One of the most effective ways to increase your media pickups is to enhance the newsworthiness of your story by tying it to a relevant current event. If there was recently a major research report or other piece of industry news released that relates to your niche, tie your story into those headlines and…
The Truth About Your Startup’s Press Strategy
Press is a great way to build a brand. But for startups, it’s not a sustainable way to build your business. Every young company wants to be featured in “Good Morning America,” the New York Times, Inc., Fast Company, Forbes, Women’s Health and more. These major publications and dozens more have featured our…
4 Steps To A Memorable Press Release
As all entrepreneurs discover sooner or later, it takes more than sound business acumen to bring an idea, no matter how novel, to life. What no one probably told you is that for a fighting chance, you’re going to need an arsenal of marketing tools. Now before you storm off in search of the perfect PR…
Gain Attention Cheaply And Brilliantly
So you have an announcement to make. Big deal. Who doesn’t? Even the word announcement is too long to hold anyone’s attention online anymore, announcing itself as unsuitable for hashtags, incompatible with updates – a luxury press item only a few brands can afford. While email too, our digital workhorse…