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10 Pointers For Writing A Solid Press Release
Jun04

10 Pointers For Writing A Solid Press Release

One of the most effective ways to increase your media pickups is to enhance the newsworthiness of your story by tying it to a relevant current event. If there was recently a major research report or other piece of industry news released that relates to your niche, tie your story into those headlines and…

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The Truth About Your Startup’s Press Strategy
May14

The Truth About Your Startup’s Press Strategy

Press is a great way to build a brand. But for startups, it’s not a sustainable way to build your business. Every young company wants to be featured in “Good Morning America,” the New York Times, Inc., Fast Company, Forbes, Women’s Health and more. These major publications and dozens more have featured our…

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Uphandle: The New Tool In Branding
Feb19

Uphandle: The New Tool In Branding

Blogging has come a long way from the dark creepy dorm rooms it started in. What started off as a new form of journaling (because seriously what’s cooler than keeping a journal?) has grown into a force that governments, social movements, and companies can’t ignore. The amount of information we get..

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3 Ways To Get The Word Out About Your Startup
Nov05

3 Ways To Get The Word Out About Your Startup

You’ve worked long and hard to get your startup going, and now that you’ve made it you want to shout it to the world! But how? If getting a startup up and running wasn’t hard enough, new entrepreneurs now face the challenge of getting the word out (and making it spread). Read on to discover 3 ways in…

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14 Effective Techniques To Get Quoted By The Press
Oct03

14 Effective Techniques To Get Quoted By The Press

There’s little reason for anyone to quote you on any topic if you don’t have any background or prestige. Make clear what you know, how you know it, and if possible, how you are uniquely qualified to know it. Then state your opinions clearly and concisely. The shorter and more helpful your words are…

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