10 Pointers For Writing A Solid Press Release

  • June 4, 2014

One of the most effective ways to increase your media pickups is to enhance the newsworthiness of your story by tying it to a relevant current event. If there was recently a major research report or other piece of industry news released that relates to your niche, tie your story into those headlines and…


A Beginner’s Guide To Internet Marketing

  • May 21, 2014

Internet marketing has only been around for a little over 15 years while design and engineering have been around for far longer. Given the relative infancy of Internet marketing, there still isn’t a solid training/education available. That’s not to say that there isn’t a lot of information out there – you just need to be able to find the right resources by filtering through a lot of noise on the net…


9 Ways To Make Sure Your Email Gets Read

  • April 23, 2014

We have written the subject of an email as “Knock, Knock,” with the body containing a knock-knock joke. People delete emails all day, but spend hours on humorous websites. At the end of the day, humor always wins. Everyone wants to see how the joke ends — and to see the person who is brave enough to kick…


The Evolution Of Public Relations: Infographic

  • April 23, 2014

The only industry changing more quickly than PR is the media, and the two are inextricably intertwined. I entered PR in 1997. The bubble was fat, as we ignored our collective common sense in the wake of skyrocketing IPOs and lovable sock puppets, which turned out of course, to be unprofitable…


VIDEO: How To Get Publicity For Your Small Business

  • April 4, 2014

Getting publicity for your small business or startup is no easy feat – especially if you’re new to the market or industry and have limited marketing/PR dollars to spend. But it’s not impossible, particularly if you know who you want to reach (and why they should care about your product or service)…


Rebranding? 13 Things To Do Next

  • March 10, 2014

In my first venture, there was a partnership divorce, forcing a much-needed rebranding. Because I am in the B2B space, it was not challenging to transition the name. We simply changed our marketing materials, made an announcement and continued on with business. We didn’t make a big deal of it or act panicked…


Uphandle: The New Tool In Branding

  • February 19, 2014

Blogging has come a long way from the dark creepy dorm rooms it started in. What started off as a new form of journaling (because seriously what’s cooler than keeping a journal?) has grown into a force that governments, social movements, and companies can’t ignore. The amount of information we get..


13 Qualities Every Skilled PR Agency Should Have

  • February 6, 2014

Why choose to work with partners who claim they will help you grow your business, but won’t put their money where their mouths are? Whether they are willing to offer you a “percent-of-sales,” “percent-above-profit” or even just a simple performance guarantee, the best marketing partners are those people…


12 Tips For Pitching The Press

  • November 21, 2013

The best thing to do when pitching the press is to tie in your current pitch idea with a topic that is already hot in the media. Media outlets want to get the most viewership possible, so they like to ride popular stories as long as they can. This tactic especially works when you can tie a celebrity into…


3 Ways To Get The Word Out About Your Startup

  • November 5, 2013

You’ve worked long and hard to get your startup going, and now that you’ve made it you want to shout it to the world! But how? If getting a startup up and running wasn’t hard enough, new entrepreneurs now face the challenge of getting the word out (and making it spread). Read on to discover 3 ways in…


13 Traditional Marketing Strategies You Can’t Afford To Ignore

  • September 20, 2013

I invest in signs and door hangers and try to blanket the town with them. If you want to stay top of mind for your core clients, you have to market to them offline as well. Not only will this drive them to your online campaign and reinforce what they see online, but it can also create direct leads by localizing…


13 Ways To Best Prepare Your Team For A Business Crisis

  • September 16, 2013

If something is going wrong, the employees are going to sense it so you should be upfront about the problem to an extent. However, once the problem is mentioned, positive attitudes must replace negative thoughts around the office so moral is not lost. To help this, go for a quick win — whether it be a small…


6 Tasks To Outsource To Grow Your Business

  • May 15, 2013

Starting a business in these tough economic times may seem like a risk, however, outsourcing can minimize the outlay – cutting down on budgets while ensuring startups receive the advice and expertise they need. Many new businesses begin with just one or two people that have difficulty in finding the…


12 PR Don’ts For Online Entrepreneurs

  • March 18, 2013

When you launched your website, you probably wrote text for a bunch of static sections like About Us, Contact, etc. Don’t forget to check back on those later on and make updates as necessary. Reporters make enough mistakes as it is – the last thing you need is for them to be getting outdated information…


7 Strategic Ways To Seek Startup PR

  • December 21, 2012

It feels great to be covered by the media, but unless there’s a business goal for getting press, it often doesn’t lead to any useful outcome – aside from allaying your parents’ fears that you don’t have a real job. Often, the goal of PR for startups is not for the obvious reasons. Here are the 7 objectives…


4 Ways To Kick-Start Your CEO Branding Strategy

  • December 10, 2012

Your product or service isn’t the only thing you need to be promoting. As a CEO, one of the most powerful exposure and revenue-building tools your company has is, in fact, you. CEO branding is the new corporate branding. People want an emotional connection to the brands they are invested in, so it’s important…


10 Ways Google+ Can Help Your Business

  • October 25, 2012

Google+ is a very powerful platform when used correctly. My tip would be to share interesting content, especially images with your followers. Keep at it and people will start re-sharing your content which will build up your following naturally. Google is already modifying the way they display results…