PlayRetailTherapy.com – A New Social Game Arrives

  • July 22, 2010

PlayRetailTherapy.comPresented by PopSugar, Retail Therapy is a game that hopes to make it to the top of the social totem. But FarmVille is a hard nut to crack, of course…

Retail Therapy is not that far removed from Zynga’s flagship product, with the main difference lying in the setting that the game takes place in: as you can guess by its name, Retail Therapy is an urban title.

The player (who is always a woman) has a boutique that she builds up from start to finish, and she will have to sell virtual goods that are actually replicas of real life products – PopSugar has already secured partnerships with high-flying fashion labels such as Gap, Tory Burch, Barneys New York, Diane Von Furstenberg, Juicy Couture, and TopShop.

The inventory of boutiques will be refreshed constantly in order to reflect fashion changes in the real world, and for a thorough placement of products to be possible.

A further twist is added by giving the Facebook friends of players the chance to become sales representatives. As a matter of fact, nothing would prevent a player for managing her own boutique and working for a friend’s. So, connections can be nurtured in more ways than one.

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