POIdo.com – Serving Ads Based On The Location Of Users
A startup company that comes from Russia (more precisely from Moscow), POIdo has developed a new advertising platform that takes into account the location and behavior of users in order to serve advertisements that have a much bigger degree of relevancy. One of the defining features of this marketplace is that it is a competitive one. That is, locations have a set number of ad slots. Advertisers have to compete for these, and the...