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The 4 Major Categories Of Business Website Traffic, Explained
Apr29

The 4 Major Categories Of Business Website Traffic, Explained

In a recent article on the 3 causes of marketing failure, I explained that your business marketing efforts fail when you don’t get enough traffic, or enough conversions, or when you aren’t properly tracking your return on investment (ROI). We refer to Traffic, Conversion and Tracking as “The 3 Pillars”…

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Are You Making These 5 Online Marketing Mistakes?
Feb04

Are You Making These 5 Online Marketing Mistakes?

If you want to attract more customers, where are you going to invest your time and money? Online marketing is the most cost-effective channel for reaching prospects and customers. However, there are definite pitfalls for first-time entrepreneurs to avoid – and I know from experience. Over the past eight years…

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3 Simple Questions To Jump-Start Your Business Growth
Nov29

3 Simple Questions To Jump-Start Your Business Growth

When starting a business, that “big idea” you have may not immediately bring in as much revenue as you’d like it to. Though you’ve built a startup from the ground up, the end goal of every entrepreneur is to watch that new company grow. Recently, I was advising a friend who felt stuck in the process of…

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How To Double Your Landing Page Conversion Rates

Recently, I’ve been reviewing several of our customers’ AdWords campaigns and suggesting areas for improvement. I’ve given feedback to a half-dozen or so of our customers, and I’m happy to report that most customers are following our recommendations closely and creating some solid AdWords campaigns. But I’ve found myself repeating one piece of advice to virtually every customer.

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