search cancel
What It Really Takes To Reinvent You: The Roadmap To Successful Reinvention
Jun06

What It Really Takes To Reinvent You: The Roadmap To Successful Reinvention

Not only have I reinvented my business, but I have reinvented myself and I have reinvented (and reinvested in) my relationships — something I will do again and again in the years to come. I am often asked this question about my own path in business: “How did you go from being a winery owner to a marketer…

Read More
12 Tips For Building A Unique Personal Brand
Mar05

12 Tips For Building A Unique Personal Brand

Building a CEO brand is paramount as well as portable, meaning you can utilize it for any company you lead in the future. You want investors, customers and people in your industry to believe that when you lead a venture, it is going to be successful as much because of your talent as the product. Through…

Read More
13 Tips For Expanding Your Business Into A New Region
Jul22

13 Tips For Expanding Your Business Into A New Region

I have the honor of doing CEO branding for several CEO’s, and I would advise a CEO to lead with media. Hire a public relations professional that can immediately get you on local TV, newspapers or radio, as this will add to your credibility locally and put you on fertile ground. Check with your attorney…

Read More
15 Tips For Rebuilding Your Brand After A Major Mistake
Jun17

15 Tips For Rebuilding Your Brand After A Major Mistake

The worst thing you can do after you or “your brand” has suffered a personal setback (e.g. public failure, integrity loss) is to dwell on it. Anything you think you’ve screwed up, you can always fix, but it’s up to you. Take action – go start something new and ignore the haters. Just start somewhere…

Read More
10 Laws For Creating An Effective Personal Brand
May01

10 Laws For Creating An Effective Personal Brand

Treat everyone well. What you put out comes back, and life has a funny way of putting people in unexpected places and positions. Don’t let the person you ignore or mistreat today be the person you need tomorrow. Communicate your message clearly, early, and often. Know who you are, what you stand for, and…

Read More