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Engaging Customers And Driving Sales With Social Intents
Jun03

Engaging Customers And Driving Sales With Social Intents

Starting a business takes more than just a good idea for a product or a service. It is becoming increasingly important to have a solid grasp on how to engage customers online using everything from email to social media. Engaging customers online usually comes as an afterthought for most people…

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A Beginner’s Guide To Internet Marketing
May21

A Beginner’s Guide To Internet Marketing

Internet marketing has only been around for a little over 15 years while design and engineering have been around for far longer. Given the relative infancy of Internet marketing, there still isn’t a solid training/education available. That’s not to say that there isn’t a lot of information out there – you just need to be able to find the right resources by filtering through a lot of noise on the net…

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Why Feedback Matters And How Square Feedback Can Help
May15

Why Feedback Matters And How Square Feedback Can Help

Hearing constructive criticism about your startup is right on par with hearing someone talk crap about your baby. The unfortunate reality is that we need feedback in order to grow and sustain our businesses. Customer loyalty leads to sustainable profit margins and increases the chance that your product…

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The Top 10 Most Common Video Marketing Mistakes
May07

The Top 10 Most Common Video Marketing Mistakes

Creating strong video content for your business is a good way to reach a variety of markets and engage your audience. As the founder of a company that produces video content for some larger-than-life brands (ranging from RedBull to Coca-Cola), I can tell you that video is a very effective marketing tool…

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7 Keys To Building A Successful Brand
Apr28

7 Keys To Building A Successful Brand

I have a secret for you, though it’s hardly a revelation: most brands fail at what they are trying to accomplish. And the only thing more frustrating about how terrible so many brands are is how clueless many small businesses executives and entrepreneurs are about what branding is. Most people think of branding as simply “the logo,” but a logo is just the beginning of a brand’s visual aspect (which…

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