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How to Market like a Micro: Lessons from Small Businesses

As a bootstrapped startup, you don’t need an Ogilvy budget or the creative clout to launch your own successful marketing strategy. In fact, it’s the little guys who could teach the giants a thing or two.       Let’s look beyond the big budgets to see what marketing techniques are working for small businesses.   The Grassroots Connection Small businesses do this well. It’s all about the face-to-face networking,...

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