search cancel

A Bootstrapping Dilemma – Offering Equity In A Startup

Work needs to get done and the angel investors have not arrived with their financial harps escorting you to startup paradise. There’s PR, sales, coding, development… You name it. It needs to get done and it all takes money that you don’t have. Should you use equity to keep service providers working for you?   On the one hand, exchanging equity for service is a way to keep the shop doors open. Contractors, consultants,...

Read More