I invest in signs and door hangers and try to blanket the town with them. If you want to stay top of mind for your core clients, you have to market to them offline as well. Not only will this drive them to your online campaign and reinforce what they see online, but it can also create direct leads by localizing…
For users of Infusionsoft marketing software, the new analytics tracking is incredibly powerful to identify not just clicks and hits, but also contacts using multiple devices, lead sources and conversion rates. Better than tracking the high level, InfusionSoft lets you track against the goals you have…
Everything may be a priority, but you are not equally brilliant at everything. Eliminate the unnecessary tasks and outsource your weaknesses so your time and focus is directed to where you’ll make the biggest impact for the business. It may seem like a no-brainer, but multitasking can actually cut back on…
When you screw up on your side or a customer has trouble with your website, admit the mistake honestly and say what you are doing to fix it. No apologies like, “I’m sorry you feel that way” – respond with, “I’m sorry you’re having trouble with our service.” People want sincerity and will give you the benefit…
Happy Friday my techy and ‘trepy friends. Last week was sunshine and smiles, today is rainstorms and grumbles. But I’m not going to let that stop me from bringing you all the best from this week’s tech top ten. So sit back, relax, and let these tech take-away raindrops fall sweetly on your head…
While there are a few companies that come out with revolutionary products or services, the majority of non-technical businesses rely on branding and customer service to excel. The brand that provides the best client service and elicits the best emotional experience is often the one clients will choose, at…
These days, it’s extremely easy to publish an eBook in PDF, ePub or Kindle formats. Your goal is to get your ideas and message in as many hands as possible, and by adapting your eBook for all digital screens, you have the potential to get more eyes on it. This also increases the possibility for sharing, and leading to more profitable eBooks or products in the future.
