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What’s In a Company Name?
Apr21

What’s In a Company Name?

It’s the biggest decision for new beginnings…or is it? Choosing a company name. You’ve been deliberating for donkey’s years over what to call your new business. Likewise, you’ve debated it with “dog-walking” Dave, had a few brainstorming sessions with “in the brand business” Brenda…but it’s a one-time decision you can’t afford to get wrong. Right? Well, in truth, we all give ourselves a hard time...

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10 Things You Should Never Do When Naming Your Company
Aug15

10 Things You Should Never Do When Naming Your Company

What if the company has to pivot ever so slightly and you’re hampered down by this name that you chose?

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