How To Keep Your Startup Customers Smiling
At a startup – and arguably at a large company too – there is nothing more valuable than happy customers. They become evangelists of your brand and an extension of your marketing team, referring friends and family. But more important than that is the significant negative impact of a dissatisfied person…
The Truth About Your Startup’s Press Strategy
Press is a great way to build a brand. But for startups, it’s not a sustainable way to build your business. Every young company wants to be featured in “Good Morning America,” the New York Times, Inc., Fast Company, Forbes, Women’s Health and more. These major publications and dozens more have featured our…
Want To Be An Entrepreneur? Then Get Your MBA (Really)
I am an entrepreneur – a moderately shocking fact for a kid from Cleveland, Ohio. What’s more shocking? I’m a very proud graduate of UC Berkeley’s Haas School of Business. Yep, I willingly left the workforce for two years in order to pay to attend business school. It’s true that you do not need an MBA to…
3 Proven Product Development Strategies For Any Industry
I graduated from UC Berkeley’s Haas School of Business in May 2010. Friends from school included the founders of an ideation space called Napkin Labs; an amazing online test preparation company called Magoosh; and an industry-changing waste-heat-to-electricity clean tech startup called Alphabet Energy. During my time at Haas, I was able to interact with innumerable entrepreneurs and investors and co-founded a sustainability startup that had aspects of gamification and “the world of things” — I lived the tech maven’s dream!