Much like WordPress arrived to give people with basic computer literacy the opportunity to build their own websites and blogs, Apper, by iGenApps, allows anyone with a smartphone or tablet to put together their very own mobile app.
IT leaders across most industries prioritize mobility for both workforce and consumers. Implementing successful mobile app development is challenging, involving performance and quality optimization on top of development of app functionality. Slow, bug-riddled apps negatively affect return on investment and…
Transcreation: The process of adapting a message from one language to another, while maintaining its intent, style, tone and context. If you’re a mobile app developer or have a business with a mobile application, you’ve likely already put hundreds of hours into building, testing, and launching your app(s)…
Whether your business is online or purely brick and mortar (and, let’s get real for a second, who’s truly just brick and mortar these days?), a mobile app or a great mobile website can improve your customer experience and subsequently boost your sales. In fact, making sure your business has a great presence…
For many mobile, software or Web app-based startups, the initial inspiration for the business stems from the discovery of something that’s missing in the marketplace. At first, their dogged pursuit of providing the optimal solution is enough to keep them going. Over time, though, this passion just isn’t…
The verdict is in: Mobile is where it’s at, kids. We’ve all got these little devices attached to our bodies 24/7 these days, and they have more computing power than the first shuttle ever launched into space. It’s beyond obvious that optimizing for mobile is essential for maximum exposure to your target…
Many companies are jumping into the world of mobile digital applications in an effort to attract more customers, and to build better relationships with the ones they already have. In most cases, that means hiring a mobile development company to design and build the app. Like any business project which…
As I’m going through the process of building my own mobile app, I’m realizing the appeal of a boutique consultancy. As much as I love UX and business models (false), I understand the importance of tech professionals. That’s why when I sat down with Chad DePue, founder of inaka, the Buenos Aires-based…
When PreApps – the exclusive place to preview mobile apps coming soon – built our social networking platform to discover the best new apps coming soon, we knew we wanted to feature every kind of smartphone and it’s apps; specifically Microsoft. When I first met with Microsoft, I saw that they wanted…
I’ve been writing about tech startups for nearly a year now. Endless tales of teenage tech millionaires, and billion-dollar buyouts. Stories of personal triumphs and professional successes. Ideas and innovation that are revolutionizing our world. Needless to say, I’ve been inspired on a daily basis to…
What happens when a good girl from Queens starts traveling and realizes that corporate America just ain’t gonna cut it? Lisa Besserman – Director of Operations for AirKast and former good girl – talks about her journey away from the road well traveled, women in tech, and a harrowing tale of being kidnapped in…
Thanks to our hero Superman we’ve all wondered what it would be like to have x-ray vision. But, really? Could that actually happen? The guys over at Marxent Labs think so. In fact, they’ve developed a technology for Augmented Reality mobile applications that are combining print with mobile and creating…
