mobile app development


Important Considerations In Mobile App Development

  • June 17, 2014

IT leaders across most industries prioritize mobility for both workforce and consumers. Implementing successful mobile app development is challenging, involving performance and quality optimization on top of development of app functionality. Slow, bug-riddled apps negatively affect return on investment and…


5 Steps For Giving Your Mobile App Exposure On A Global Scale

  • May 21, 2014

Transcreation: The process of adapting a message from one language to another, while maintaining its intent, style, tone and context. If you’re a mobile app developer or have a business with a mobile application, you’ve likely already put hundreds of hours into building, testing, and launching your app(s)…


Mobile Universal: Creative Digital Agency

  • January 7, 2014

Whether your business is online or purely brick and mortar (and, let’s get real for a second, who’s truly just brick and mortar these days?), a mobile app or a great mobile website can improve your customer experience and subsequently boost your sales. In fact, making sure your business has a great presence…


What To Consider Before White Labeling Your App

  • October 30, 2013

For many mobile, software or Web app-based startups, the initial inspiration for the business stems from the discovery of something that’s missing in the marketplace. At first, their dogged pursuit of providing the optimal solution is enough to keep them going. Over time, though, this passion just isn’t…


Building An App? 5 Questions To Ask Your Mobile Developer

  • April 23, 2013

Many companies are jumping into the world of mobile digital applications in an effort to attract more customers, and to build better relationships with the ones they already have. In most cases, that means hiring a mobile development company to design and build the app. Like any business project which…


Why PreApps is Betting on Microsoft Windows Apps

  • April 3, 2013

When PreApps – the exclusive place to preview mobile apps coming soon – built our social networking platform to discover the best new apps coming soon, we knew we wanted to feature every kind of smartphone and it’s apps; specifically Microsoft. When I first met with Microsoft, I saw that they wanted…


Marxent Labs Augmented Reality Mobile Applications Plus X-Ray Vision

  • October 7, 2012

Thanks to our hero Superman we’ve all wondered what it would be like to have x-ray vision. But, really? Could that actually happen? The guys over at Marxent Labs think so. In fact, they’ve developed a technology for Augmented Reality mobile applications that are combining print with mobile and creating…