Understanding Online Shopping Trends for Millennials
Millennials are those born between 1981 and 1996, depending on who you ask. Regardless of what period you define millennials as, they make up a significant portion of our population, and have a substantial impact on shopping trends, especially online. Millennials and the following generations make up most of the purchases made online and are the most comfortable doing so. For businesses to remain competitive, they’ll need to ensure they’re properly marketing to the millennial generation. Here are some noteworthy shopping trends among millennials
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