Rally.org Reinvigorates The Cause Economy With Crowdfunding
The first Rally cause that I read about involved two friends looking to raise money in order to race across the Moroccan desert for 9 days in the Rallye Aicha des Gazelles using 1950s navigational techniques. One of the pair had faced down breast cancer, so additional funds brought in above their target goal will be donated to the National Breast Cancer Foundation. Only 8 other US women have attempted the crossing in 20 years. Pretty cool stuff.
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