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4 Business Tools You’ll Need to Build and Run a Successful Company
Mar30

4 Business Tools You’ll Need to Build and Run a Successful Company

If you’re a business owner, you must have thought “24 hours are not enough for one day.” Running a business and controlling its operations feels incredibly difficult if you don’t have the proper strategies or tools to make tasks quicker and easier. From recruiting applications to checking emails, from managing social media marketing to meeting with clients, and maintaining pace with new market trends…your...

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B Corporation Certification: Good Fit for Your Startup?
Feb17

B Corporation Certification: Good Fit for Your Startup?

You can leverage B Corporation certification as a strategic marketing tool. It can make you feel good about your business…and boost sales! The Rise of the Socially Conscious Shopper There’s a growing intolerance to how some big businesses operate. Astronomical profits don’t receive popular support when the planet and workers used to create the products are abused in its creation. In fact, according to Growth...

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5 Marketing Functions You Can Replace with Free Tools
May22

5 Marketing Functions You Can Replace with Free Tools

Do a little digging, and you’re sure to find a free tool or two that will help you connect with current fans or find new ones.

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Amazon Makes Generating Marketing Data Crazy Easy
Apr29

Amazon Makes Generating Marketing Data Crazy Easy

Most of us in startup land look at Amazon as the ultimate success story: An insanely successful company which, with the right amount of work and luck, we too have a shot at creating. In addition to being the case study version of a motivational poster, Amazon has an arsenal of tools that startups…

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Have You Joined The Content Marketing Movement?
Apr21

Have You Joined The Content Marketing Movement?

In the last few years, the words “content marketing” have become buzzwords in the corporate business, marketing, digital and media space. But what is it really? Content marketing as defined by the Content Marketing Institute (CMI): Content marketing is a marketing technique of creating and distributing…

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