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5 Steps For Giving Your Mobile App Exposure On A Global Scale
May21

5 Steps For Giving Your Mobile App Exposure On A Global Scale

Transcreation: The process of adapting a message from one language to another, while maintaining its intent, style, tone and context. If you’re a mobile app developer or have a business with a mobile application, you’ve likely already put hundreds of hours into building, testing, and launching your app(s)…

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8 Best Practices For Sharing Your Video Content
May19

8 Best Practices For Sharing Your Video Content

New media platforms are a thing of the present but often a distant plan for content. I encourage my teams to test one new media platform per content beat. Fresh platforms have growing users, strong viral coefficients and are open to taking new, great content. Summly (before acquisition), Stipple and BuzzFeed…

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Have You Joined The Content Marketing Movement?
Apr21

Have You Joined The Content Marketing Movement?

In the last few years, the words “content marketing” have become buzzwords in the corporate business, marketing, digital and media space. But what is it really? Content marketing as defined by the Content Marketing Institute (CMI): Content marketing is a marketing technique of creating and distributing…

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#1 Explainer Video: Because 1 Minute Of Video Is Worth 1.8 Million Words
Apr03

#1 Explainer Video: Because 1 Minute Of Video Is Worth 1.8 Million Words

It’s a tired cliche, but they say a picture is worth a thousand words. Going off of that math, a video must be worth quite a bit then. According to Dr. James McQuivey from Forrester Research, 1 minute of video was worth approximately 1.8 million words. As a writer, I’m not so into this idea but as a consumer…

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4 Ways To Get Your Clients To Grow Your Email List For You
Jan14

4 Ways To Get Your Clients To Grow Your Email List For You

Do you remember the last time you received a handwritten letter or card from a friend in the mail? Gone are the days of pretty stationery, quirky cartoon stamps, and return address labels that show off the sender’s unique personality. Most people – and businesses – have turned to email for their long…

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