4 Low-Cost Startup Marketing Strategies
Creative companies can turn marketing strategies that might not get a second look at enterprise companies into low-cost lead machines.
Nostalgia Sells: How to Adapt Your Marketing
There’s no doubt that nostalgia sells. The key for brands is to look back at the past with a genuine appreciation, rather than a gimmicky push.
8 Tips For Building A Profitable 360° Marketing Strategy
No matter how great your product is, it won’t gain traction without a solid marketing strategy.
5 Reasons Why Inbound Marketing Doesn’t Work For All Businesses
Inbound marketing is one of the most important methods of marketing that, if used wisely, can help your startup business reach new heights.
3 Ways To Conquer Content Marketing
Content marketing is a valuable marketing strategy for startups. Unfortunately, creating relevant business content is hard.
5 Steps For Giving Your Mobile App Exposure On A Global Scale
Transcreation: The process of adapting a message from one language to another, while maintaining its intent, style, tone and context. If you’re a mobile app developer or have a business with a mobile application, you’ve likely already put hundreds of hours into building, testing, and launching your app(s)…
8 Best Practices For Sharing Your Video Content
New media platforms are a thing of the present but often a distant plan for content. I encourage my teams to test one new media platform per content beat. Fresh platforms have growing users, strong viral coefficients and are open to taking new, great content. Summly (before acquisition), Stipple and BuzzFeed…
Have You Joined The Content Marketing Movement?
In the last few years, the words “content marketing” have become buzzwords in the corporate business, marketing, digital and media space. But what is it really? Content marketing as defined by the Content Marketing Institute (CMI): Content marketing is a marketing technique of creating and distributing…
#1 Explainer Video: Because 1 Minute Of Video Is Worth 1.8 Million Words
It’s a tired cliche, but they say a picture is worth a thousand words. Going off of that math, a video must be worth quite a bit then. According to Dr. James McQuivey from Forrester Research, 1 minute of video was worth approximately 1.8 million words. As a writer, I’m not so into this idea but as a consumer…
4 Ways To Get Your Clients To Grow Your Email List For You
Do you remember the last time you received a handwritten letter or card from a friend in the mail? Gone are the days of pretty stationery, quirky cartoon stamps, and return address labels that show off the sender’s unique personality. Most people – and businesses – have turned to email for their long…
New Facebook Earnings Report Makes Some Rethink Social Media Outreach
Teenagers are almost universally annoying. A new report from The Pew Internet & American Life Project only confirms this fact, which could be especially worrisome for the folks at Facebook. Both The Pew Research Center study and the latest Facebook earnings report showed a dramatic change in the way teenagers…
3 Questions To Reevaluate Your Marketing Strategy
If you’re like me, you’re exhausted by boring marketing campaigns, up to your eyeballs in gimmick-laden slogans, and putting your direct mail straight in the paper shredder. I just received a car dealership promotion disguised as a W-2. As consumers, we’re inundated by more than $465 billion a year in…
7 Ways B2B Marketers Can Get Started on Facebook
In the B2B world, Facebook is highly underutilized. Even though 39 percent of B2B marketers have used Facebook to generate leads, studies show that LinkedIn is the most-used social platform for B2B companies. Facebook is more difficult to engage with as a business platform, but that doesn’t mean you…
A 5-Step Beginner’s Guide To Video Marketing
Video marketing: You’ve heard the experts talk about it, the gurus blog about it, and your business peers rave about it, but how do you get started? What is the first step to creating your own engaging video content, and how can you share your videos with the world? If you’re not taking advantage…
5 Steps To Set – And Achieve – Your Business Goals
Are you making progress on your business goals for the year yet? If not, consider taking a more strategic approach to business growth by setting measurable (and realistic) goals, planning for obstacles, preparing for change and, ultimately, having a better and more clearly defined purpose for your business…
Building Lifetime Clients: How To Discover And Address Dominant Buying Motives
Clients can quickly and decisively change how they purchase a product or service. Our sales and marketing success can seem to hang precariously on our clients’ “whims” at times. While the rules that govern solid sales and marketing strategies have been altered by our age of technology and light-speed…
Let The Big Boys Do The Work – Content Marketing Strategy For Startups
Content Marketing can be scary, inefficient, and possibly even useless if not used appropriately. Big time business may not need it as much as the small guys, but it can be effective for everyone. The need has to be recognized in the right manner, and the plan for success in the social media field has to be strong and clear.
Read more on Let The Big Boys Do The Work – Content Marketing Strategy For Startups…
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